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The Summer Beverly Hills Became a First-Outpost City

August 6, 2026

Walk from the Sunday farmers' market at 9300 Civic Center Drive to a Thursday concert at Beverly Cañon Gardens, and you can trace almost every new restaurant that opened between those two points to a founder who is not from here. Marea came from New York. Sushi Nakazawa came from New York. All'Antico Vinaio came from Florence. Pura Vida came from Miami. Bad Roman came from Manhattan. Hi Bake landed its first store in America inside city limits. That is the shape of the 2026 dining year in 90210: a city whose reputation was built on homegrown institutions is now the address that out-of-town operators pick when they want an American debut.

For residents, the practical consequence is a rewritten week. The civic rituals that hold the calendar together — the Sunday market, Concerts on Cañon, Greystone's summer film nights — have not moved. What has moved is the list of places you might stop before or after them.

The First-Outpost Map

The clearest way to read the season is by provenance. Recent openings include Marea Beverly Hills, the first West Coast outpost of the acclaimed New York City restaurant; the supper-club-style 88 Club from Top Chef winner Mei Lin; Pura Vida, the first West Coast location for the healthy café concept; Levain Bakery, known for its six-ounce cookies; All'Antico Vinaio, the famed Florence-based sandwich shop; the first U.S. location for Hi Bake's French and Asian-inspired sweets; and Bacio di Latte debuting its newest flagship U.S. gelateria.

Two of the most consequential arrivals sit on streets that have long carried Beverly Hills's dining identity. The Beverly Hills space that formerly housed The Palm steakhouse is now home to the debut West Coast restaurant from Quality Branded, behind New York restaurants like Quality Meats, Quality Italian, Quality Bistro, Don Angie and Bad Roman. Bad Roman lives at 267 N. Canon Drive. A few blocks south of Wilshire, a different lineage settled in. The Michelin-starred omakase concept created in New York by owner Alessandro Borgognone and chef-owner Daisuke Nakazawa in 2013 opened its first location on the West Coast in the former Cuvee space on Robertson, offering two experiences: the chef's menu at $295 or the classic at $190. The address is 145 S. Robertson.

If you want a compact address list to keep on your phone:

  • Bad Roman — 267 N. Canon Drive, Suite A7
  • Sushi Nakazawa — 145 S. Robertson Boulevard
  • Marea — Rodeo Drive corridor
  • All'Antico Vinaio — imported directly from Florence
  • Pura Vida — replacing a former Tocaya Organica space
  • Levain Bakery — the six-ounce cookie

The city will also see an upcoming relocation of beloved Beverly Hills deli Nate N' Al's and the soon-to-open French-Mediterranean concept Azur, so the list is not finished.

What Happened at the Waldorf

One hotel gives you the whole thesis in a single elevator ride. On the ground floor of the Waldorf Astoria Beverly Hills, this upscale Tuscan-inspired steakhouse replaced the former Jean-Georges space in February. Famed chef Edoardo "Edo" Baldi draws from his Baldi family roots in a menu of simple yet refined Italian dishes. The dinner menu features his iconic sweet corn tortellini, invented during his time at Giorgio Baldi, as well as chicken Milanese and branzino. On the steak front, pick from prime cuts of American, Australian and Japanese wagyu, or a 32-ounce Sher wagyu Tomahawk. The address is 9850 Wilshire Boulevard.

Ride to the roof and the same story repeats. Rooftop by JG, the rooftop bar at the Waldorf Astoria Beverly Hills, is now Gemma, a pan-Asian restaurant with a menu that jumps from Hawaii to Singapore and back, including filet mignon stir-fry, lobster with curry noodles, and tiki-inspired cocktails. What has not changed are the sweeping views. Two rooms, two rebrands, one property, both leaning on a chef's outside pedigree rather than a homegrown one.

Thursdays on Cañon

The counterweight to all this arrival is a civic program that has quietly become the most reliable social hour in the 90210. Concerts on Cañon is a weekly summer concert series every Thursday from June 4 through August 20 at Beverly Cañon Gardens, 241 North Cañon Drive, from 6 p.m. to 8 p.m., with music including classic rock, jazz, Caribbean, Brazilian, Persian and more. The gardens sit adjacent to The Maybourne Beverly Hills, which means the crowd is a mix of residents on foot from north-of-Wilshire blocks and hotel guests who wandered out for the sound.

Three Thursdays remain on the 2026 calendar as of early August, ending with the August 20 finale. If you have been treating the series as background, this is the stretch where you commit a picnic to it.

Sunday at 9300 Civic Center

The Sunday market is the other anchor. The Beverly Hills Farmers' Market runs every Sunday, rain or shine, from 8 a.m. to 1 p.m. The setting on Civic Center Drive between the library and City Hall makes it walkable from most of the flats, and the timing lines up cleanly with brunch at any of the new arrivals a few blocks south. This is where the "first-outpost" pattern starts to feel like an asset rather than a novelty. A resident can buy stone fruit at 9 a.m., pick up a sandwich from a Florentine transplant an hour later, and still have the afternoon.

August at Greystone

If Cañon Gardens is the weekly ritual, Greystone Mansion is the monthly one. The city's August programming at 905 Loma Vista Drive leans into the estate's cinematic history. Inside the Mansion runs Saturday, August 1 from 11 a.m. to 3 p.m. at Greystone Mansion & Gardens. Two weeks later the theater takes over. Wednesdays August 19 and 26 at 6:30 p.m. bring programming at Greystone Theatre, 905 Loma Vista Drive, followed by Greystone in the Movies on Thursday, August 20 at 6:30 p.m.

For anyone who has lived here long enough to have taken the standard grounds tour, the August film nights are the more interesting card. They use the same theater the estate hosts through movie screenings during Preservation Month in May and all summer long, as well as guided "Inside the Mansion" tours and Play Readings in Greystone Theatre, so the venue itself is worth the ticket even if the film is not your first choice.

The Hotels Are Rewriting Themselves Too

Underneath the restaurant openings is a slower story about the hotels that shape the streetscape. The Beverly Hilton is reimagining guest rooms, public spaces, and amenities in a property-wide revitalization as an anchor to the forthcoming One Beverly Hills development, which will also include the first West Coast Aman Hotel, Residences and Private Club; Beverly Wilshire, A Four Seasons Hotel, has debuted a next-generation spa; The Beverly Hills Hotel will add a chic veranda bar, private screening room, stylish meeting venue, lobby café, and a supper club with fine dining and live entertainment; and L'Ermitage Beverly Hills has transformed its arrival experience with a redesigned lobby level, refreshed restaurant and lounge, upgraded concierge and reception areas, and a revitalized rooftop escape.

Four of the city's five signature hotel addresses are in some form of active renovation in the same calendar year. For residents, that translates into new bars, new spa hours, and new lobby cafés without leaving a two-mile radius. It also means construction rhythms that are worth knowing about if your daily walk crosses the Hilton block or the One Beverly Hills site.

Rodeo and Beverly, Between Errands

The retail street map is shifting on a similar clock. Cartier is unveiling a three-story boutique designed to immerse clients in the maison's heritage, while Louis Vuitton will open a 45,000-square-foot architectural landmark envisioned by Frank Gehry, and Bvlgari will debut an expanded and remodeled space. These additions build on Rodeo Drive's global prestige. The Gehry building alone is worth walking past for its own sake, regardless of whether the store is on your list.

One street over, the flavor is different. Beverly Drive is now home to flagship investments from L'Agence, Tory Burch, and Veronica Beard, along with the relocation of Zadig & Voltaire and remodel of Maje. The street is also seeing momentum in athleisure, with G/FORE bringing bold performance style and Wilson readying its debut. H&M is set to join the lineup. For residents who have watched Beverly Drive spend a decade as the quieter sibling to Rodeo, this is the biggest tenant reshuffle in years.

What the Season Actually Adds Up To

The pattern is worth naming, because it changes how a resident should think about the fall. Beverly Hills is not adding more of what it already had. It is being chosen, over and over, as the address where an operator wants to plant an American flag or a West Coast one. That has a texture. It means the sandwich counter you walk past on the way to the market has a line partly made of people who flew in for it. It means the omakase counter on Robertson has a New York service culture layered onto a Los Angeles room. It means the Waldorf's ground floor and its roof are working from different chef vocabularies than they did a year ago.

The reason the civic programming matters in that context is precisely that it has not changed. Thursday at Cañon, Sunday at 9300 Civic Center, an August film at Greystone: these are the constants that let the imports feel like additions rather than replacements.

If you are thinking about how any of this affects the value of a home you own on one of these blocks, or how a buyer coming in from out of state is reading the neighborhood right now, that is a conversation worth having in person. The Alligood Group works this map every day. Schedule a Private Consultation to talk through what the season means for your address.

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